PLAY International launches its UK branch with Cambridge House



20th October 2016 / Press Release



PLAY International launches its UK branch at the Beyond Sport Summit today. Powered by Cambridge House, PLAY International UK is the new brand under which initiatives such as the Playdagogy Program will be developed. 





Playdagogy London: an innovative approach to promoting social inclusion


Sharing a common goal of challenging discrimination around disability, Cambridge House and PLAY International have collaborated over 3 years to promote inclusion in schools across London using the Playdagogy approach developed by PLAY International in countries such as Burundi, France and Kosovo. The programme enables teachers and coaches to use sport to foster inclusivity between disabled and non-disabled children.


Lisa Le Blond, PE Curriculum Leader at the Malmesbury Primary School, had the chance to be part of one of the Playdagogy training last January:

It is no wonder that the Playdagogy training is worth 6 CPD points! My colleagues and I all agree that the Playdagogy training was the most effective and enjoyable CPD that we have been on”.


The impact of the project was evaluated by academics from Leeds and Loughborough Universities. They found that 83% of participating children improved their comprehension of equality and equity and 100% increased their understanding of the social and physical barriers created by exclusion and discrimination. The Playdagogy programme also earned official certification from SkillsActive, the UK Sector Skills Council for Active Leisure, Learning and Well-being.


Learn more about the Playdagogy UK programme in this interview with Leo Schwartz, Playdagogy UK Coordinator





Key figures  

128 educators were trained at the Playdagogy programme 

28 organisations are implementing the programme

1700 children benefitted


Playdagogy programme shortlisted for Sports and Social Integration Award – 2016 Beyond Sport Awards 


PLAY International’s Playdagogy programme has been nominated for the 2016 Beyond Sport 'Sports and Social Integration’ award category ! The Beyond Sport Summit & Awards is the largest international sport for social change event in the world. Since 2009, Beyond Sport Awards have been awarded to the best projects in the field of sports education and social development. This success follows PLAY International’s previous achievement in winning the 2014 Beyond Sport ‘Sports and Conflict Resolution Award’ for its Sport4Youth programme (Kosovo). 







Giulia Tavernari - Cambridge House / E: / T: 0207 358 2069 / M: 07463436821
Antoine Biard - PLAY International /  E: / M: 0682222773