Interview with the Director





David, why the change of name and identity?


It’s not a matter of changing for change’s sake. Becoming PLAY International is both a result of changing the NGO’s strategy and a way to accommodate growth. We want to give ourselves as many opportunities as possible to accelerate our initiatives in the field. The connection is not necessarily obvious right away, but this change will benefit the participants of our programmes.  


What started this change of strategy?


Since its beginnings, Sports without Borders has seen how sports can be a concrete solution to educational, health, and social problems. The NGO soon began developing new support methods based on sports and games. Seeing as how sports and games function in different contexts, and how important social needs are, the real question is, how do we increase impact while still optimising financial investments?


So what is the main idea behind this new approach?


The greatest strength of the NGO lies in its ability to create teaching materials and then pass these materials on to local pedagogues on the ground. Now it’s a matter of maximising this ability in order to spread it to as many volunteers and partner organisations as possible. Just like what we do today through Playdagogy, we need to make these tools accessible on a large-scale. The combination of our capacity to create innovative educational tools, and the development of a large network of pedagogues is the key to creating an even larger social impact.


So then a change of identity is needed to accomplish this?


Yes. If we hope to increase our chances of success, we have to remove the obstacles that stagnate growth. This new strategy includes a new modus operandi: multiply the number and type of partners and collaborators (NGO’s, federations, businesses, etc.) Thus, our identity must become resolutely international. Whenever we create a new program or brand affiliated with PLAY International, it must be immediately recognised and understood everywhere and by everyone. The globalisation of our work also includes where we take action: by launching initiatives in Paris or London, we leave the purely humanitarian aspect behind and move into long-term development. The “without borders”, which connotes this emergency relief method, begins to lose meaning.


Are there other reasons for changing the name of the organisation?


There is an underlying reason as well: economics. We’ve created many brands (Playdagogy, Sport4Youth, All4Kids…) without necessarily having the means to support these programs. It becomes a matter of being efficient in limiting our investments in communications and marketing. We need to be able to invest a maximum of our investments on our core business model.




Interview du Directeur